Brand Information
Everything you need to know about Supa Critical's revolutionary approach to court sports performance.
The Supa Critical Story
Supa Critical was born from a simple frustration: why did court sports shoes force athletes to choose between lightweight agility and durable performance? Our founders, a team of materials scientists and former competitive players, refused to accept this compromise.
After three years of intensive research and development, we cracked the code. Our proprietary Supa Critical EVA compound delivers 48% weight reduction while providing 3X the energy return of traditional materials. This isn't just an improvement – it's a complete paradigm shift.
Today, Supa Critical represents the cutting edge of court sports technology, engineered specifically for pickleball, padel, and gym training. We don't just make shoes; we engineer performance revolutions.
Zero Compromise Philosophy
Revolutionary performance without sacrificing anything.
Innovation
Breakthrough technology that redefines what's possible in athletic performance.
Excellence
Uncompromising quality in every design decision and manufacturing process.
Sustainability
Environmental responsibility integrated into every aspect of our operations.
Technology Leadership
Proprietary EVA Compound
Our Supa Critical EVA represents three years of advanced materials research. The proprietary cellular structure captures and releases energy with unprecedented efficiency while maintaining extreme lightweight properties.
- •48% lighter than traditional EVA
- •3X superior energy return
- •2000+ hour durability testing
- •65% bio-based materials
Court-Specific Engineering
Each Supa Critical shoe is engineered for specific court environments, optimizing grip patterns, stability systems, and impact distribution for maximum performance.
- •Pickleball quick-pivot optimization
- •Padel lateral stability systems
- •Gym multi-surface adaptability
- •Advanced grip pattern science
Awards & Recognition
Innovation Award
Sports Tech Summit 2024
Sustainability Leader
Green Sports Alliance
Breakthrough Technology
Materials Science Review
Performance Excellence
Court Sports Magazine
Brand Guidelines
Logo Usage
The wave represents our revolutionary bouncy EVA technology
Color Palette
Typography
Press & Media Resources
High-resolution assets, brand guidelines, and press information for media and partners.
For partnership and licensing inquiries: partnerships@supacritical.com